About

The Team

At PlusMor, we are dedicated to supporting businesses in their journey to expand into international markets. Our wide range of services is designed to guide you through the export process, including market research, competitor analysis, trade visit support, international business development advice, and more.

While we operate across several sectors, we currently specialise in assisting food and beverage brands based in the United Kingdom and Greece with their export ambitions. Additionally, we support foreign brands and government-led projects, helping international businesses and organisations navigate entry into the Greek and British markets. If you’re a British or Greek food brand, or a brand interested in these markets, don’t hesitate to reach out to us at [email protected]!

Led by Rose and backed by a team of experienced export specialists, we focus on driving export development in key industries such as food and beverages, technology, renewable energy, nuclear power and cybersecurity.

In addition to our export expertise, PlusMor offers in-depth knowledge in procurement and supply chain management. Our team’s extensive experience across sectors like food and beverages, technology, automation, and energy enables us to provide comprehensive, tailored solutions to meet your unique business needs.

We are here to support your global growth ambitions, providing valuable insights, strategic guidance, and hands-on services to help you navigate the complexities of international trade and supply chain management.


Our Founder

Rodothea (Rose) is a business development professional with extensive experience in international market expansion, strategic consulting, and cross-cultural project management. At the moment, Rodothea leads a dynamic consultancy focused on helping organisations successfully navigate global markets, with a particular emphasis on the food and beverage industry. Her expertise lies in connecting businesses, academic institutions, and government bodies to foster growth, innovation, and lasting partnerships.

Prior to founding PlusMor, she held roles at major companies such as Grace Foods UK, where she developed company’s in international presence. At Kinetic Cubed, Rodothea spearheaded international business development strategies, successfully facilitating trade missions and securing global partnerships in regions such as South Korea, Singapore, and Northern Europe. Her work contributed to increased sales for small and medium enterprises (SMEs) and significant growth for her clients.

In addition to her industry expertise, Rodothea brings a strong academic foundation to her work. She holds a Bachelor’s degree in Economics from the University of Thessaly in Greece, where she specialised in Economic Development. During her studies, she participated in the Erasmus Programme as an exchange student at ISCTE Business School in Lisbon, Portugal. This international experience further honed her skills in economic analysis, market forecasting, and understanding the complexities of different markets.

Rodothea went on to complete her Master’s in Advertising and Marketing at  University of Leeds in the UK. Her academic research focused on food marketing and specifically the impact of national identity and ethnocentrism on food reputation, a topic she explored through the lens of the Greek yogurt industry during the Greek economic crisis. In addition, she holds a CIM-accredited Diploma in Events Management from Event Academy, underscoring her deep knowledge of managing large-scale trade events and international showcases.

Throughout her career, Rodothea has demonstrated a passion for fostering global connections and driving business success. During her time at Kinetic Cubed, she worked on high-profile projects with clients including the Welsh Government, Canadian Government, and State of Maryland, organising trade missions, virtual matchmaking events, and major industry showcases. Her ability to deliver strategic solutions in a fast-paced, global environment makes her a sought-after consultant in the areas of export consulting, market research, and business development. 

Education:

BSc Economics | University of Thessaly, Greece

MA Advertising and Marketing | University of Leeds, UK

Diploma in Events Management | The Event Academy, UK Diploma in Digital Marketing |  ALBA Graduate Business School, Greece

Areas of Expertise:

  • International Market Expansion
  • Export Consulting & Guidance
  • Strategic Program Management
  • Cross-Cultural Relationship Building
  • Trade Missions & Event Management
  • Market Research & Analysis
  • Food & Beverage Industry Focus